LABA Announces Promotions
General Manager of The Lash & Brow Academy, Melanie Kopeikin, has announced several promotions as part of the company’s plans for expansion. For ten years the organization focused exclusively on the California market. With the development of its own brow line and the launch of professional courses in brow artistry, the organization is poised for growth inside and outside the state. Though its Novalash Eyelash Extension distribution division is limited to California, LABA and Novalash continue to enjoy robust growth. The demand for progressive educational programs and certification courses continues to climb. This has created a demand for more organizational infrastructure.
Melanie announced the appointment of Justine Ivaldi as Director of Education and Lead Trainer for The Lash & Brow Academy. Justine has been a licensed cosmetologist for almost ten years and a certified lash artist for the last seven years. For the past two years she has served as lead trainer for Central California and was honored as a Novalash Brand Ambassador and semi-finalist in the Lash Off competition earlier this year. She is the owner of Lashed in Fresno, California. Lashed is an affiliate salon and key location for trainings and events for LABA and Novalash. Justine will lead the LABA expert team of trainers that facilitate eyelash extension, brow artistry, and new makeup courses.
Justine shares, "I’m so excited to take this position with the team as Lead Trainer at The Lash and Brow Academy. I have met amazing professionals within this industry that inspire me daily. I am hoping to do the same for my fellow lash artists. I’m very thankful for the opportunity and can’t wait to take LABA to the next level. "
Supporting Justine in the education area are two newly appointed Regional Lead Trainers. Leading the academy’s efforts in Southern California is Andrea “Dre” Bucci. She served as a Novalash Brand Ambassador in 2018 and has been a trainer for The Lash & Brow Academy for two years. She has been an esthetician and lash artist for over six years and Novalash certified for the last four. Dre recently expanded her lash business to include The Art of Lash & Brow and The Art of Face & Body in Monrovia, California.
Dre was quoted as saying, “I knew I always wanted to do eyelash extensions! I enjoy making people feel good about themselves. Eyelash extensions provide instant gratification. I love what I do for a living. I LOVE being able to teach others about something I am so passionate about. I LOVE working with Novalash and The Lash & Brow Academy.”
Rounding out the leadership team as Regional Lead Trainer in Northern California is Elisha Padilla. Elisha has been in the beauty industry for a long time as a cosmetics manager and freelance makeup artist. Licensed as an esthetician in 2009, she has been lashing since the beginning. She converted to Novalash in 2011 and has never looked back. Elisha has been a trainer for The Lash & Brow Academy for over a year and is the owner of Simply Vanity in Alameda, California. Elisha reflects, “This journey of mine has been a long time coming. I opened my spa in 2017 and I really wanted to have more opportunity for myself and grow in the spa and lash business. I have a strong background in management at the same time working as a makeup, lash and brow artist. This opportunity with Novalash and The Lash & Brow Academy has really been an amazing journey. As a member of the team I am grateful for the opportunity to be a supportive leader.”
Both will support LABA trainers within their region and assist in their continued growth and development. They are charged with developing and facilitating new and exciting programs that will be made available to our lash and brow tribe. Additionally, Justine, Dre, and Elisha will aid in the selection of future trainers. A long list of potential trainers are currently on a wait list.
The company also announced that Andrea Cabàn has stepped down from her role at the Lash & Brow Academy. She will remain active as a LABA trainer. As a ten-year veteran of the company, a former Novalash Brand Ambassador, and most recently LABA Academy Director, Andrea has played an instrumental role in the organization’s success.
“We are excited about these new members of our leadership team and very optimistic about the future growth and expansion of the lash and brow industry”, Melanie stated. “Our team is focused on the continuous education and the success of our tribe of trainers, certified lash and brow artists, and future students”.
The Lash & Brow Academy is the exclusive distributor and learning academy for Novalash Eyelash Extensions in the state of California. Progressive education is available for licensed cosmetologists and estheticians in eyelash and brow artistry. Courses are offered at the brick and mortar academy in Encino, California and at affiliate salons and locations throughout the state. Additionally, The Lash & Brow Academy’s LABAPro Atelier provides lash & brow services and is open to the public.
For more information:
Melanie Kopeikin General Manager