Collection: ELLEEPLEX PROFUSION

For Professional Use Only

Elleebana has listened to thousands of technicians and clients around the world and put our production ideas on the table and looked at what we can do to cater to the stylists that want to offer brow lamination but also lash lift in the same lotion.

We are delighted to announce that the next generation of lash and brow lamination is here!

Two years in the making with clinical trials. Elleebana is proud to deliver Elleeplex Profusion.

ELLEEPLEX PRO FUSION LASH AND BROW LAMINATION

We all know how important it is to maintain optimal lash health for our clients, and our new Elleeplex Profusion range delivers this with our innovative system.

• Utilizing a cysteamine HCL active and containing no thioglycolate allows for gentle and effective lash lift/lamination results, which minimize the chance of over-processing and keep lashes healthy, and maintain the bond integrity of the lash.
• A synergistic system that incorporates the 'Re-GEN Next Gen' system, which boosts hydration and strength in the lashes to achieve optimal results and lash health
• Last up to 6 to 8 weeks, with a reduced chance of irregular growth in the lash growth cycle.
• Fast treatment and processing time, minimal maintenance, easy-to-use single-use sachets
• Suitable for brow lamination (allows you to straighten brow hairs with confidence for clients who have unruly or downward-growing eyebrow hair)
• Strengthens, hydrates, and protects
• Vegan friendly
• Gives the appearance of longer and fuller eyelashes without the use of extensions

A NOTE FROM ZOE MITTER:

About 7 years ago, I personally had a brow lamination done on my eyebrows using the Ellebana lash lift system.  I knew the results worked, but we also knew more about the ingredients in our lash-lifting products and that contact with the skin is not recommended.

When brow lamination became of interest to the beauty industry, we as a brand knew the importance of finding a system that was going to meet many of the requirements we had been searching for in a product and spent the good part of 2 years producing our next generation of lash and brow lamination system with the salon user in mind.

Our clinical trials involved partners in Australia and around the globe, all testing and trialing the product, during which we highlighted the importance of a system with dual benefits.  Both a Lash and a Brow Lamination system in one, but we wanted more for our salons, so we created just that. Here are some of the key benefits:

• TGA FREE:  this means no thioglycolic acid or its derivatives.  This is a strong part of the next phase of lash-lifting ingredients globally, alongside evolving raw-material research and formulations.  Elleebana is once again leading the way with our water light cream emulsions in the new Elleeplex Profusion Lash and Brow System.
  
  
• Produced and formulated by Otto: one of the few brands in the world with a cosmetic chemist at the forefront of the brand, making products with the salon in mind.  Otto speaks globally (when he can) at conferences and educates thousands of salons each year.  Moreover, he listens to what salons want and can take that feedback back to the lab.
  
  
• Lash bond integrity is maintained with the use of a highly developed Cysteamine Hydrochloride formula that minimizes the chance of over-processing with a nourishing lash damage defense system formulated into the easy to use the system,
  
  
• Strengthens:  lashes and gives a longer, fuller, and more defined transformative result to a lash or brow lamination.  Combined with Elleeplex REGEN "Next Gen", the amino acid technology and plant extracts make this system a rejuvenation for the industry's standards and a radiance that is reactivated for clients.
  
  
• Vegan-Friendly: not tested on animals, and the raw materials used in the formulation contain no materials derived or sourced from animals, animal tissue, tissue extract, etc.  In fact, we test our products on ourselves.  The term "keratin" in an ingredient listing refers specifically to an animal product, and while it is a buzzword for hair and lash services, more and more clients are seeking out vegan-friendly options.
  
  
• Health Canada Approved:  with no sodium bromate!  In many countries around the world, sodium bromate is being banned for use in lash and brow products, and therefore we needed a system that was ahead of that trend, with a variety of other countries following suit very quickly after Canada's changes over 12 months ago.
  
  
• Single-Use Sachets: You might be interested to know that we surveyed clients and researched the use of bottles/tubes versus sachets, and every customer told us they throw out their shampoo bottle before it runs out.  They also identified that the tubes break, get blocked, or clog. Sachets are genuinely the best way to store the product, ensuring continued freshness and zero exposure to unwanted air.
  
  
• Not Available for Sale to the Public: That's right —we don't sell our products to the general public; they are for professional use only.
  
  
• Dual System:  suitable for use on both lashes and brows, so the salon investment is less than having to stock a range for each service (one for lash lifting and another for brow lamination). This also means that, should you open a sachet to patch-test a client, there is a possibility of two services using that opened sachet instead of just one.
  
  
• Results that last 6-8  Weeks: with a reduced chance of irregular grow-out in the lash growth cycle.
  
  
• Fast to Process: While this system is not as fast as the Elleebana Lash One Shot Lift System, the steps have been formulated to remain a speedy process for salons.  A note to beauty professionals: remember that the timing is different and does not process with the exact expectations or time frame as the Elleebana Lash List System.  We still have a variety of times listed on the packaging based on the hair structure, density, and resistance because the client is the variable, and the system needs to be processed accordingly.
  
  
• SYSTEM COMPARISON:  This is important!  Here is an example of processing time for a lash service for ease of reference:

So as you can see the example given shows that while the processing time is longer the combining of the setting step together with the new Elleeplex ReGEN – Next Gen System has the total treatment time can be the same in some cases.